White paper and thought leadership writing.
Want to demonstrate your authority as a subject matter expert?
White papers, research reports and thought leadership articles can help to build your profile and your social licence.
Advocate and inform with our effective white paper writing services.
What is a white paper?
A white paper is a comprehensive and authoritative document that presents a problem, analyses it, and proposes solutions. They are typically used in business, government and media (as an opinion piece), to provide information and advocate about a topic.
Generally based on research and data from within the company or organisation, this information is often overlaid with expert opinion to present a thorough overview.
White papers are often used to explore emerging trends, technologies, or strategies and to present innovative ideas or approaches. They can help position an organisation or individual as a leader in the field.
Why thought leadership?
Trust
Regular communication with your audience can help you build trust by explaining your position clearly and transparently.
The content should provide information that is useful to the audience and perhaps bring a fresh perspective.
Authority
Thought leadership writing can help establish and grow an organisation’s authority.
Highly engaged organisations can become the go-to spokespeople for their industry, increasing brand awareness and potentially clients and staff.
Strategy
External communications can contribute to the positioning of an organisation within a niche.
This can help to build their profile as the leader in that sector, and differentiate themselves from other providers in the field.
B2B white paper writer
As a B2B white paper writers, Barrett Comms specialises in creating impactful and persuasive content that helps businesses engage their audience and drive meaningful results.
Based in quality journalism, we craft white papers that effectively communicate complex concepts, industry trends, and thought leadership insights.
Whether you need a white paper to generate leads, educate your prospects, or establish your brand as an authority in your niche, we can help.
Barrett Comms works with the Australian Institute of Architects, the peak body representing Australia’s 14,000 architects, to deliver media services including thought leadership opinion pieces.
This includes crafting media releases and articles to support the Institute’s position to raise design standards across the built environment.
Working closely with the internal team, we create content and media outreach to advance the advocacy aims of the Institute.
Case study: Advocacy and media
“Rosanne continues to be an invaluable part of our marketing communications team, providing an expert level of publicity and issues management support to the broader Australian Institute of Architects. I’d be pleased to recommend her to any organisation looking for an agile, reliable and friendly communications professional.”
Case study: Report writing
Barrett Comms was thrilled to be part of the team that worked on the Asia Pacific report for climate solutions provider South Pole and global Carbon Disclosure Project (CDP), Rising to the Challenge: How companies in Asia Pacific are preparing for the net-zero economy.
This report set out the challenge ahead. More companies in the Asia Pacific have acknowledged the enormity of the climate challenge and incorporatied strategies into their systems, processes and business operations in 2021.
But the sustainability report results submitted to CDP and analysed by South Pole found just 8 per cent (291) of the 3879 companies in the region had a net zero target.
Fewer than four in 10 had a low-carbon transition plan and science-based targets (in line with the ambition of the Paris Agreement) were only in place at one in three companies with targets.
The report also highlighted the effectiveness of setting climate policy. Companies that had carbon-reduction targets were four times as likely to have achieved carbon reductions in 2021.
What happens in the Asia-Pacific region impacts the world. The reporting companies comprised 14 per cent of global market capitalisation, and including powerhouses of manufacturing.
Working with Rosanne is such a pleasure! We recently collaborated on a thought-leadership report and Rosanne went above and beyond every step of the way. She is efficient, responsive, engaged and her writing was excellent. She did a great job of understanding and interpreting complex technical data to create interesting narratives. I look forward to working with Rosanne on many more projects.
As Brisbane gears up for the 2032 Olympic and Paralympic Games, the city’s growth trajectory is nothing short of remarkable. Together with RSM, we delved deep into the opportunities that are emerging from these initiatives, combined with impressive population growth, for a wealth of opportunities across various sectors.
To create this research report, we collaborated with RSM Australia local experts and business leaders, building a narrative that not only celebrates Brisbane’s strengths but also addresses the challenges that lie ahead. We were thrilled to have Lord Mayor Adrian Schrinner’s insightful foreword, along with valuable contributions from distinguished Brisbane figures – Li Cunxin AO, Lady Jane Edwards AM, UQ’s Andrew Flannery, Flight Centre’s Gary Smith, and Springfield’s Narendran Sinnathamby.
The outcome? A thoroughly researched report that paints a vivid picture of Brisbane’s diverse growth prospects. Timed with RSM Brisbane’s 10th anniversary, this report has been met with enthusiasm from the industry and has garnered media coverage – locally, nationally, and internationally.
Case study:
RSM thought leadership: Brisbane Report
“We worked with Rosanne on our Winter Campaign content strategy. Working with Rosanne is always a pleasure. I can highly recommend her for her professionalism, expertise, deep understanding of the audience and business need, and ability to deliver on deadline and in budget.”
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