Content writer Brisbane.

Do you need an SEO copywriter so you can be found online?

Generate leads from your ideal customers with targeted, engaging online content.

Let us help you with SEO copywriting.

How an SEO copywriter can help your organisation

Why SEO copywriting?

Search engine optimisation is a critical element of your online communications. It is a way of structuring and writing your content so it can be found by search engines such as Google, Bing, and others.

Search engines are now an integral part of our lives. Of the billions of online interactions we have, more than nine out of 10 start with an online search.

People ask questions and seek information they need.

But three out of four people never scroll past the first page of results. Making it into the top search rankings is vital to being found, generating leads and converting sales.

A properly planned out site, optimised for target keywords, will help potential clients and customers come to you.

Turn your website into a lead generator and an information hub with SEO content.

Optimising online content

Online articles, case studies, features and other content will help people understand an issue and guide their actions.

Regular and frequent updates to your website content can also help search engines find your site more readily. This can boost your rankings in the google search results. And this helps your business.

I know how to write for people and for SEO, to help you get found online.

Blogs and other content can also be great ways to showcase the skills and expertise of your organisation and your leaders.

You can explain your services to your target audience, or advocate your position as thought leadership.

Why choose Barrett Comms?

As experienced freelance blog writers, we can help you craft and create content. We are used to writing all day, every day.

Using our background in journalism, we include the voices of your subject matter experts in the blogs.

This makes the online articles more relevant and news-like, while also highlighting the authority of your team.

Speaking with your experts also means the content will be more targeted, relevant and interesting to readers and the consumers you want to reach.

At Barrett Comms, we’ve done comprehensive SEO training, learning the tricks to boost on-page SEO that help your organisation’s website get found online.

We’re local, based in Brisbane but with a national outlook.

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What SEO copywriting techniques do we use?

White hat SEO copywriting

We use “white hat” techniques to boost your online presence. This involves doing effective keyword research to plan your website and content.

Then we map those keywords to different pages and content pieces, so they won’t overlap and duplicate your online articles.

Once the focus is in place, we’ll write a quality article based on quality journalism experience. Ideally we’ll use expert comment from your subject matter experts.

These articles will be engaging, easy to read and thoughtful, so people will stay on the page.

If needed we can also source photos from royalty-free sites – or link you with a great photographer – and optimise those images with appropriate keywords as well.

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Brisbane blog writing specialist.

Children’s Health Queensland

There are so many great stories to tell from the Children’s Health Queensland Hospital and Health Service.

The health service runs a comprehensive website that features news, personal stories from the children and young resources, and research.

Working with the team, I helped write blog content on topics from the impact of cytomegalovirus on the developing foetus, strokes in children, COVID-19 impacts on the mental health of pre-school aged children, and breastfeeding.

Qubik

Qubik is one of Queensland’s leading accounting and professional services firms, providing strategic advice and services to businesses.

As a contributor, I provided blog content about Australian Government changes to tax requirements for people working from home and how to choose a superannuation fund.

We wrote these online articles using the in-house expertise of Qubik’s own subject matter experts.

Asthma Australia

Asthma Australia is the country’s leading voice on asthma education and resources.

Ahead of winter 2020, the peak body for people with asthma developed a comprehensive content strategy to highlight potential risk factors for people with asthma. This included wood-fire smoke, mould, colds and flus, and dust.

I provided concise online articles about each topic area – and what people should do to minimise their risk – in conjunction with their team and subject matter experts.

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Her copy is clean, delivered on time and to the brief. She is easy to communicate with, responds immediately to requests, and is prepared to go above and beyond. From regional industry, to the state of our nation’s ports, or boarding schools, no job – or topic – is ever too challenging. Cannot recommend her enough!

Anne-Maree Gale

Special reports and commercial producer, The Australian