Effective media pitching still works.
Despite ongoing doom and gloom around traditional media and public relations, it remains an effective way to achieve mass communication and drive awareness and results.
It’s also a great way to boost your search engine results. When a media release is picked up across multiple outlets, you get many sites with strong authority all providing mentions for your organisation.
Together with the very clever Rob Tyson, we created a fast turnaround media release and strategy to highlight his excellent research, The City Report.
This comprehensive analysis of economic growth and inclusive growth in Australia used the most recent government economic indicators to rank each of our nation’s 101 cities.
Turns out it was the “not too big, not too small” Goldilocks cities that topped the list, including Ballarat, Geelong, Newcastle and Wollongong.
So we contacted media in those places, as well as national outlets.
The resulting coverage has been a national AAP news story, republished in the Daily Mail UK and the Arab Times in the UAE, four ABC interviews, an SBS TV interview, a WIN television piece, coverage in daily newspapers in New South Wales and Victoria.
It ran in newspapers across the country, from Inverell to Glenn Innes to Geelong and Musselbrook.
According to Coveragebook, it amounted to an estimated online readership of 330,000 from readership of 338 million. There were 277 social shares from the coverage as well.
Not bad for a single media release.